For Earth Day 2015, Apple has published a new video on their site about Environmental Responsibility. Besides designing the site in a beautiful way with rich images and interesting stats, they already tell the real story in the film.
Quotes like "Our ecosystem is part of a larger one" or "[…] renewable energy, hydro power, and forest preservation. New ways in which we can leave the world better than we found it" instantly leave a trace in your mind when watching it, ending with a typical Apple-like quote "Better starts here".
To accompany their movement, they also added an Earth Day 2015 section to the App Store pointing to this site, with a text saying:
"Our commitment to the environment starts from the ground up. We strive to change things for the better and create not only the best products in the world, but the best products for the world."
Some of the apps featured are WWF Together, Al Gore's Our Choice, Brian Cox's Wonders of Life, and Virtual Water in "Apps for Environmental Awareness". "Go Paperless" of course has Scanner Pro by Readdle or Scanbot in it, but also includes apps for creating and working on documents like Paper by FiftyThree, Notability, and PDF Expert 5.
To raise awareness about our world, documentaries like Earth and An Inconvenient Truth, as well as "TV Shows" like Planet Earth and Wonders of Life should open up your eyes to what some people just can't see. There's also something for the younger generation like WALL•E or The Lorax.
Apple's message is clear:
"We believe true innovation must consider everything."
If you really want to create something innovative for a future generation, you need to think about a way to make a future happen. This is the right way.