A Google Glass Augmented Reality Is Getting Creepier With NameTag

This is where the future of a creepy augmented reality "starts".

Some days ago Jim Dalrymple linked to an article on The Loop, about a service called NameTag which allows you to find information about another person via facial recognition. As you can read on all three sites, NameTag gets the information from various social networks and adds them to a profile you opted-in for by creating a profile. What they also mention is that Google bans such software and that it won't officially be available. Kennemer point out though that "it could still be possible for the developer to distribute the app themselves and have users sideload it".

When I was sharing my thoughts "about our future with augmented reality", I thought that the availability of such technology was still far away from being used publicly. In a demo video by NameTag, it is mentioned that a face will be matched against 2.5 million photos on their database. 2.5 million photos; on their database; already!

After visiting NameTag's site to read more about what they're doing, you can't help but feel a little weird. To quote some key phrases from the site (emphasis added):

  • "With NameTag, Your Photo Shares You."
  • "Nametag links your face to a single, unified online presence that includes your contact information, social media profiles, interests, hobbies and passions and anything else you want to share with the world." (Yes, the Nametag typo is on their site.)
  • "[…]simply snap a pic of someone you want to connect with and see their entire public online presence in one place."
  • "Don't be a Stranger" (After this they added a smiley which I didn't want to include. Also that's creepy.)

And last but not least, to introduce the team behind NameTag, they link to their LinkedIn accounts. But that's not even the best part. Half of them don't have a picture on their LinkedIn profile (or at least you can't see them without an account). If you're working at a company that works on facial recognition and advertises with "your photo sharing you", why not show your face?