Talking about being available to readers and building something someone else (besides me writing it) could enjoy as well, I've been thinking about the content I'm publishing.
Of course you always want to reach a good amount of readers and have your thoughts being talked about, but there's something more than being at the right place at the right time – or as you'd say in our online-community, being linked to by the "big-ones".
Seth Godin recently published a perfectly relevant article on his blog called "You have no credibility (yet)" where he touches on this subject. The whole piece is quotable but the paragraphs below make my point:
"Attention is not yours to take whenever you need it. And trust is not something you can insist on.
You can earn trust, just as you can earn attention. Not with everyone, but with the people that you need, the people who need you."
However good (or bad) your article is, people will only read it if they've found value in investing their time into your words. Only practice and dedication will give you a chance to reach more people in the future.
"The good news is that you can earn it. You can invest in the community, you can patiently lead and contribute and demonstrate that the attention you are asking be spent on you is worthwhile."
There are many ways of creating a readership, but one crucial step to this goal is working on it every single day. Shawn Blanc talks about this very point often on his site and on The Focus Course. Besides "showing up every day" there's another huge factor that could keep you from creating something great. Fear. This little voice in your head that keeps on telling you that your work is not good enough, that people won't appreciate it, who would even bother to spend with it?
Shawn Blanc on "Creativity is a Gift":
"If you find yourself facing fear, doubt, shame, difficulty, perplexity, and/or overwhelm when you sit down to do the work then rejoice! All that resistance means you’re trying to do something worthwhile. The resistance is proof that you’re on the right track. Don’t quit."
Many time I have wished for more time to spend on the things I would want to do. Often enough I've decided not to release something because of this fear.
You can never know if the work you do is good. You will never know if someone else will appreciate it. There's one thing though you can be sure about, if you show up every day - which doesn't mean you have to publish something every day, but at least think about it or work on something bigger - you can be proud about improving your skills. Give your best and the effort will be worth it.