Today Apple announced the first iTunes Festival in the US. At this year's SXSW (from March 7 – 16, 2014) the iTunes Festival will be held March 11 – 15, 2014 and feature artists like Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more to come. In their Press Release Apple announces "Five Amazing Nights, Five Amazing Shows":
"Apple® today announced the first iTunes® Festival to be held in the US, featuring an amazing lineup of global superstars, running from March 11-15. Taking place at ACL Live at the Moody Theater, home of Austin City Limits, the iTunes Festival at SXSW will feature iTunes chart toppers including Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more to come. All five nights of the iTunes Festival will be available to enjoy for free as a live and on-demand stream via the iTunes Store® on your iPhone®, iPad®, iPod touch®, Mac® or PC. Performances can also be seen in the iTunes Festival app on your iOS device or with Apple TV® in stunning HD."